Catharine Arnston

Your health suffers, your mental health suffers, your physical health suffers, your family suffer.

And again, this wasn't about servitude.

Suffering shouldn't have to be a daily diet.

Yes, there's some compromises, but you should still be enjoying the process.

And if there isn't, and if your enjoyment, sort of like relationships, if you're in a relationship and slowly there's less, more unhappy moments than happy moments,

then maybe it's time to exit.

And a business is the same way.

If it's not giving you the joy, maybe either your approach to it needs some adjustment or maybe it's just not the right one or the right time.

and insert exactly and yeah to me and this is a two-step process yeah yeah go ahead go ahead no please yeah so it's not just telling them about you you have to tell them about you then they have to think well that's sort of interesting but then then i have to remove that and what are the implications of that both financially emotionally uh lifestyle there's a million decisions this is why it's so hard for people to change uh to make changes in their life whether it's

their diet, their lifestyle, where they live.

And so it's way more than just marketing to them, or in my case, we educate, we try not to say we market, because that means they have to change something else to make room for this new concept, this new product, how they're going to do it.

It's peeling an onion.

It's not just here I am, buy me, right?

It's here I am,

How am I better than that?

So here's my other suggestion to entrepreneurs.

Go where the market you are a need to have, not a nice to have.

And it has taken us a long time to find our sweet spot for the customer.

because they tend to be 40 and over, because after 40, this is when they're having health issues.

They are very motivated to unwind those health issues, whether it's diabetes, brain fog, weight gain, heart disease, cancer, very motivated.