Catharine Arnston

People ask me that all the time.

When did you want to throw in the towel?

Never.

Not once.

Yeah.

Yeah.

I think it totally changes things because when, if it's transactional and selling stuff,

You make short-term decisions, and it's like following the stock market and doing daily trades.

And so it's very cyclical emotionally as well as financially.

And I think it drives you to make some poor decisions because you're on such a tight timeline, which is unfair to yourself, quite honestly, because...

Whatever plan you have, I promise you it will take at least five times longer than you think because you're passionate about it.

But remember, whether it's consumer or B2B, all those businesses, all those people, their lives are already full.

Is there room for one more new idea?

And if so, how do you get your one idea noticed more than the other millions of one ideas that are trying to get noticed?

And so-

if you are deciding that it's a brand, it, it, it takes the pressure off of you from saying, I didn't achieve my goal this week or this month.

Uh, but it's part of, if you know, it's part of the long plan, uh, when you, things don't work out, you go, well, that wasn't, it wasn't a disaster.

I learned from it.

And then you go back and you try again with a slightly different approach.

But if you're so transactional and, and put yourself under such pressure, a, um,