Catharine Arnston

I decided I wanted to build a brand because building a brand is also about building a community.

And that takes time.

It's like raising a family.

It takes time.

Your kids have to trust you.

So there's no wrong answer, but it will change the trajectory and your choices dramatically.

Depending on whether you want to just be, not just, but be transactional and sell stuff and then flip it, or you want to build a brand.

And so building a brand is a marathon.

Selling stuff is a sprint.

And so it requires different activities, different speed levels.

So for me, I was building a brand and I knew it was going to take a long time.

I had no idea.

It would take quite this long.

I figured, you know, five, maybe 10 years, and I'm into 15, and we're just really starting to see a lot of wind beneath our wings.

And we've been doubling revenue every year for the last four years.

So what got me going was being able to shut out all the noise, all the expectations from my family, my friends, the media, and...

quietly sit with why I wanted to do this particular thing.

And I will tell you, that's kept me going all of these years through the difficult times.

And I not once ever thought of giving up.

Not once.