Catharine Arnston

Because I would tell people your ego will shout, your soul always whispers.

And even if it doesn't make any sense, I would urge people to listen to that.

Because that's truth speaking through you and to you.

If you want to do something because you want to show off to your big brother or you want to show off to somebody, that's your ego.

And so you have to really honor why it is you want to do what you want to do.

And if it's from a good place and from the heart and from integrity, I say go for it.

But be aware, it could be quite a journey.

And I used to speak at conferences for entrepreneurs and I used to also say, you have to decide when you start a company.

And there's no wrong answer.

Do you want to start the company because you want to sell stuff or because you want to build a brand?

Building a brand is so hard.

And the analogy I make is selling stuff is kind of like speed dating, very transactional, nothing wrong with it.

And maybe you transact, transact, and then you sell the company and you maybe do it again.

Building a brand is like falling in love.

It's

A lot of work.

It takes a lot of time.

You have to build trust.

You have to keep showing up over and over and over again.

It's not transactional.