Catharine Arnston

Why would I, right?

And I'm Canadian by birth, and I mention that because all my education was there, and I was pursuing a business career.

I had an MBA.

I have an MBA.

And I only fell into this because my younger sister, who I'm very close to in Canada, developed breast cancer.

And her oncologist told her to change her diet to an alkaline diet because it would help with her healing.

Didn't tell her what it was or why specifically it was good for her.

So I'm just a good researcher and I love my sister.

So she said, what's an alkaline diet?

And I don't know.

But I found out, like any entrepreneur would, hey, give me a problem, I'll solve it for you.

And so as I found foods for her, it led me to algae.

Well, actually, it was a plant-based diet because of the phytonutrients and the chlorophyll that build your immune system.

And there's a lot of other sort of nuances.

But this was 17 years ago.

Plant-based nutrition wasn't on anybody's radar.

I do believe, honestly, that sometimes being an entrepreneur is just part of your DNA.

And I'm just always been a problem solver, get out there, make it happen kind of person.

So when I learned about all the powerful nutrients in plants, I thought, somebody needs to tell the world.

And it made no sense to me, but I decided I was going to be the one to do that.