Catharine Arnston

I had no money, no education, no nutrition education whatsoever, but...

I have, I've always been very passionate about my choices.

So I had passion in spades and went to school, got a health coaching certificate, try to get people to learn about the importance of eating vegetables.

Of course, every mother has been trying to tell their children that.

So when I saw how difficult it was for people to eat vegetables, but I saw the science of how important it was.

Again, my little entrepreneurial brain said,

You can find a solution.

We don't know what it's going to be, but you can find a solution.

That's what an entrepreneur does.

They don't have the answers, but they have the desire to find them.

That's the difference between just your average person and an entrepreneur.

Everybody can know that they don't know stuff, but the entrepreneur says, I got to do something and they will find the solution.

So I just dug into everything I found for my sister.

when I was helping her, and when I got to algae, it turned out it was the most nutrient-dense food in the world, documented in 100,000 studies for all the health benefits from increased energy, increased focus, reduced diabetes, reduced any kind of chronic disease, yada, yada, yada.

It's been used safely for 60 years in Asia, where it's a multi-billion, billion dollar agricultural crop.

They take it every day there.

It's been endorsed by NASA, United Nations.

The only problem with algae, so it seemed, was twofold.

The quality of it sold in America was not very high because it was mostly grown in China and India.

And nobody knew about it.