Catharine Arnston

Nobody knew what it did.

Nobody had been educated.

So...

I decided I would do that, and that was basically 15 years ago.

And I have since then poured myself into the science, understanding what this stuff is, why it works so well, why does it give people energy, why does it stop them from being sick, why does it improve their longevity, their efficacy, their sports performance, why, why, why, why?

And I have all the answers now, and it's all science-based.

But then in the process...

I decided, well, it's not enough to know the answers.

You have to help people understand the answers, understand why this is good for them.

So then I had to pursue all the branding and the social media and the marketing.

And that's what you do when you're an entrepreneur.

Every time you hit a roadblock, you know, I won all sorts of awards.

I was on Shark Tank.

I won a national award from Entrepreneur Magazine.

Same award that Daniel Lubinsky won from Kind Magazine, Kind Bars.

But if you can't get people to understand your product and understand your message.

Having a solution isn't enough.

You have to move it out into the marketplace.

And so entrepreneurs, we have to teach ourselves.

We have to always realize we have a blind spot here.