Charles Duhigg

Republicans know how to do this so much better than Dems do right now.

And part of it is because it comes from a religious tradition.

We see more religious Republicans than others.

You go into an evangelical church, most of the sermon is not about what Jesus says we should do about our life.

Most of the sermon is about

Understanding the feelings of lust, understanding the feelings of temptation, understanding the feelings of anger or greed or envy.

It's an emotional experience in an evangelical church.

That's why people are drawn to it.

This is Jesse Jackson who died recently.

Absolutely.

That gets back to this authenticity, right?

To like, like if you're pissed off and I let you know that I'm pissed off too.

And like having a solution doesn't change that I'm pissed off because I'm super frustrated.

Right.

Like that feels authentic.

Right.

Right.

I want to see my emotions reflected.

Because many of our emotions now are national emotions, right?

We're getting angry or we're getting hopeful about national issues.