Charlie Houpert

They told me.

So...

After we go do that, we give away the scholarship.

We send another email out.

Hey, if you guys want to see the winning thing, check this blog post out.

It was an amazing, amazing submission.

And then the following email, I believe, was, here's the deal.

We want to charge more for this program down the line.

But since it's the first time, there's a couple of things.

One, it's being built and needs to be built with you so you get huge, huge input into it.

And second, we want to do it at a discount because it doesn't yet exist and it's not going to have the production value.

It's going to be Google Hangouts and me shooting videos in my apartment.

So we wound up discounting it off the bat to $500.

And at that point, we were charging, I think,

two or $300 per hour for coaching.

So it included a free hour of coaching, included six weeks of program.

It included six weeks of group coaching as well.

So it was just like a huge, huge value claim compared to anything else that we'd done in the past that I think drove this sense of like, there will not be an opportunity like this again in the future to craft a program as around what I need and to get my specific questions answered in real time with live feedback.

So it was pretty awesome.

We sold, we had, you know, launch week was coming and we sold all 25 before the final day and then had people trying to get in and had to say, listen, like we can only take 25, which for the next launch is there.