Christa

speaker

152 appearances 1 recordings 1 series first heard Apr 2026 last heard 24 Apr

Christa’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

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Living The Red Life · B Cross Founders Building a Western Brand · 24 Apr 2026 podcast

But you're also at the same time, they're also either bolstering your ability to train or or not, depending on what path you take.

Yeah, and not every horse is going to be a premier athlete.

So we'll take a horse, and as we develop their attributes, we'll figure out, hey, this horse is really suited.

Maybe not in an event that I may be involved in anymore.

Let's say steer wrestling or calf roping or team roping, or then you have the occasional horse that's just not ambitious enough to do any of that, and they become a good ranch trail horse.

Cool.

So knowing where that talent is going to fit in, that's a big plus for us because we're able to put those horses in a success pattern.

And then horse really determines where they're going to end up.

And it's my job to be able to recognize, hey, this horse is ultra talented at this, but maybe a little short over here.

So where are we going to place this horse so that they have the most success?

Well, you know, in the age of digital media in the old days when I started, it was word of mouth reputation.

You heard so-and-so was raising some good horses.

You would go to their facility, maybe pick some out.

buy them take them home train them see where they fall and we had some great we still have great relationships with guys that are are bringing us talent right on but now with social media everybody's got a little ad on the internet somebody's trying to sell a horse a lot of them i just call them backyard horses you you can find some gyms but it's also it's a really tough world to navigate without a lot of knowledge i see people go out and they'll they're buying horses off the internet

on videos.

And just you have to understand that I can take a horse that maybe isn't that talented and I can do multiple videos and edit those videos to the point that you see him.

You're like, oh, man, the horse is ultra talented.

But the reality is they're not.

And so I'm a little cautious about the whole video process.

And I just tell people, you know, if you're looking for a good horse, you have to go lay hands on it, see what the horse really is because, you know, people will be a little deceptive in their video.

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