Christa

speaker

152 appearances 1 recordings 1 series first heard Apr 2026 last heard 24 Apr

Christa’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

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Living The Red Life · B Cross Founders Building a Western Brand · 24 Apr 2026 podcast

Yeah, we're pretty protective of that image and we're not out there sticking our iron on every horse.

Wow.

We're only putting them on the horses that we really want to represent what our values are.

So we want people that can buy a horse with that brand on them and they realize, hey, there's quality behind it.

For sure.

Well, and I should add one of the greatest challenges is making sure that you're finding a horse.

If you have a client that's looking for a particular style of horse or certain demeanor.

That you're able to recognize maybe what the client needs and match that with the horse, that's very challenging.

I mean, I've seen my dad over the years, back in the day, he would actually not sell a horse to somebody that was dying to buy that horse, which is odd because at the time I was like, dad, just sell it.

And he's like, no, you can't ride that horse.

Wow.

so i always took that i finally at an older age realized why because he knew that if we put them in a relationship we sold that horse to that client that there was going to be trouble wow on the horizon maybe the the the writer's expertise wasn't enough to handle the horse he wanted yeah so we always try to not overmatch the buyer

with with the wrong horse and because we want that relationship to come back we want people to get a horse maybe it wasn't the horse that they had envisioned that they realized hey this is the horse i need and they're they're coming back year after year to buy new horses hey you treated me so well on the last one i'm not going to buy from anybody else so that's been a a bit of our back room business model is just to try to match the horse's talent with the prospective buyer

Well, I think we want to give some insight to our business model.

And we've been in the business, you know, I grew up in it.

We started our company in 1985.

We came up with the brand.

We came up with the logo that's called Branded Quality.

So we've just really stressed in trying to maintain that image.

And we do, you know, we have people call us and say, hey, oh, yeah, I saw one of your horses at a roping the other day.

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