B Cross Founders Building a Western Brand
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What businesses are centered around horses in this episode?
Joining me today is Tanner and Krista.
Our business centered on horses. We have a facet of our company, which is Horse and Ride Adventures.
There's so many horses out there and the industry is so big. I mean, how else do you separate yours and your calling card from everybody else? And that brand's been notorious.
Yeah, we're pretty protective of that image and we're not out there sticking our iron on every horse. Wow.
I really believe in developing trust. You know, you have one opportunity and first impression for people to look at you and your image and be like, why go with them? If you don't have what you can back up, you say, you really don't have a product at all. And those horses are truly invaluable.
What are some of your revenue streams? Like, do you all host, like, you know, offsites for big corporate companies?
For larger corporations and such, we really believe in creating an ultimate, authentic experience.
I feel like our business, we make a living doing what we do, but there's a legacy in the industry that we want to pass on. For sure. You know, we have...
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
welcome to another episode of living your legacy uh podcast the red life edition uh joining me today is tanner and krista uh we tried to figure out everything they do and i've already lost track so i'm gonna let them take it away what do you all do besides being amazing cowboys well we our business uh center ground horses we have a facet of our company which is horse and ride adventures where we take out
Guests, tourists, and other dignitaries go on a horseback ride in Arizona, get to see the countryside.
Right on.
And then we also have a professional horse training program for our rodeo horses. Very cool.
How do Tanner and Krista build trust in their brand?
As well as we have an art business. Right on. Some Western art and some images. And Chris is definitely a big facet of everything we do.
Right on. Krista, how did you get involved? How did it all start?
Well, I found myself in somewhat of a life-changing situation. My foundation has always been in horse training as well. I was a professional in the industry for about 10 years prior to running into Tanner and had an opportunity to actually start to work with him. Cool. And that's how we met, of course. Right on. And started just collaborating on our abilities with horse training and the business with horsing around it was still very new at the time and my involvement started to help get it up to where it is today and then i don't know maybe six months into our working relationship we realized that we actually like each other so then the rest happened
Very cool. So is there like, was it an apprenticeship that kind of happened here? Well, how did it work here before the fun stuff happened? What happened? What was all the boring horsing around?
What unique experiences do they offer for corporate clients?
Well, Chris, I'm a professional horse trainer, but I did have this tourism company that I had started. And Chris has started working. for me in that, in that regard, um, we're taking out guests and tourists and, but as I got to know her, I realized that there was a lot more depth there. She's very good at horse training. She's she has an English background and mine is all Western. So, um, with her ability to do things with horses that are centered in the English world, um, we collaborated on training some horses and such outside of our horse and around business. And then over time we just kind of merged those two elements and it, it, She's also got a background in acting and media and stuff. So she's really helped us try to push our media forward.
And so there was a lot of collaboration between our different strengths and weaknesses.
Very cool. Well, I'm sure folks are just very curious about what it's like to run a ranch and living with horses. What's your social media presence like? Are folks curious?
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Chapters
8 chapters
1
What businesses are centered around horses in this episode?
0:00–2:00
2
How do Tanner and Krista build trust in their brand?
2:00–3:06
3
What unique experiences do they offer for corporate clients?
3:06–5:20
4
How do they differentiate their horse training methods?
5:20–6:39
5
What role does social media play in their branding?
6:39–7:57
6
How do they ensure the quality of their horses?
7:57–9:52
7
What legacy do they aim to pass on in the horse industry?
9:52–11:34
8
How do they match horses with the right buyers?
11:34–25:55
Speakers
5 identifiedMore from Living The Red Life
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