Cindy Krum

speaker

301 appearances 1 recordings 1 series first heard Dec 2024 last heard Dec 2024

Cindy Krum’s voice in public audio — every appearance, attributed to the second.

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Set up secondary and third level analytics platforms.

Even though Google put a lot of the analytics platforms out of business, there are still a few that you can use.

Uh, they'll cost money, but it's data that you have more control over, and um you need to at least like have

a backup plan if Google decides to change an important metric or just stop reporting on an important metric or whatever.

You need to have your own data and you need to set it up in a way that you like if that's how old GA worked.

There are tools that are meant to kind of replicate old Google Analytics.

And I think that's useful because Google Analytics was a useful tool.

So don't behold to Google in terms of your analytics, but also in terms of your traffic.

And this is where being a marketer rather than an SEO comes in handy.

Because if all of your traffic was coming from Google organic,

You were already at a risk, right?

Because Google doesn't make promises about organic traffic and they could take it away on a whim any day.

And the fact that they did, like some people don't have any, you know, sadness or shame.

They're like, boo-hoo, you had free traffic and you don't have it anymore.

Sorry about that.

And, you know, I see both sides of that argument, but you should be building

Building out other channels that are more reliable, that are built to reinforce your brand.

So things like social are great.

YouTube is great, but it's also owned by Google, and the data there is also kind of weird and problematic.

But building out video content, building out social content, doing paid with Google, doing paid with non-Google properties, doing offline marketing.

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