Claire Wasserman
speaker
537 appearances
5 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Claire Wasserman’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
So let me walk you through four major areas of building both a business, but also a life and career that fills your bank account and your soul. How about that? Okay. So we've got the product, the pricing, the pipeline, and the process. I love a good alliteration. Yeah.
As I go through each of these four, we're going to talk through your resistance, where you're going to give me all the reasons, which are all valid, of what you hate about it. And then I'm going to hopefully show you both a different way to see it and also a different way to approach it. Because mindset's just the first step.
It's a critical one, but you've really got to put the mindset into motion for there to actually be change. So let's talk about product. And for anybody watching and listening who maybe works for someone else... This still applies to you because what the product is, well, first of all, it's you. You ultimately are the product, which you may have some problems with, but you are the product.
What is the problem that you solve and for who? Some of us do that while being employed, but you still are solving a problem for a group of people. You just happen to get your paycheck from a boss, right? So again, trying to like thread the needle for anyone watching and listening who maybe isn't an entrepreneur, this is still relevant to you.
So tell me, Danielle, what is the problem that you're solving in your business and who do you solve it for? And it's totally fine if you don't have a concise answer and you want to just share a bunch of stuff with me. But I would love to hear in your words what that is.
The reason we're going through all of these is I want to illustrate both to you and everybody watching and listening is that there isn't one golden bullet here where if, oh, you just figure that thing out, everything else will follow necessarily, right? Right. But if you don't tackle this product and this product market fit, as you say, which is the next step of like the pricing, right?
Who's willing to pay for it? Of course, you're going to still have resistance. Of course, you're not going to know where to allocate your time and you're going to have to say yes to things that aren't correct with your values. And so we've really got to figure out a way to find a core group of people who are willing to pay for your services and
while also carving out time in your life to be able to do things that maybe fill your soul, if not your bank account, and then seeing in a given week, in a given month, in a given quarter, when you step back, you go, okay, I do have balance. I don't have it in a given day or maybe in a week.
But when I look at overall my month and or my quarter, actually, I am giving a proper percentage to helping people. And I am giving another proper percentage to putting food on the table. I'm going to throw out a couple of suggestions to you. What would it look like if you produced an amazing sort of podcast docu-series for a tech company? And that was how you brought in a paycheck.
However, you made sure that it was for a company that was aligned with your values and that you had sort of systems in place to protect you from burnout, whether it was you setting your own boundaries with yourself and not overworking, but also conversations, you know, transparency with your boss of I'm unavailable after 6 p.m. Right. Because I've got young kids or whatever. Yeah.
Tell me your resistance, if you have any, to the thought of working full-time for somebody else. Again, the only reason I suggest that for you is because it's a little bit easier to find product market fit because, well, those jobs are posted. They're telling you there's product market fit. They want to hire you.
I know you've had bad experiences in the past working for other people, but you're wiser now. You know what to look for. You know what to safeguard against. Tell me about the prospect of going full-time.
Okay, let's then go into how you can cobble together some money right now. So the people that you currently want to work for, they just don't have any kind of budget or talk to me about when you price something, like your experience of putting a dollar amount on the work that you do, what does that feel like? And then when you tell somebody, what is that experience?
Just stay myself. So the people that I work with, I'm never surprised when it's somebody who is struggling to charge or charge more. And they also struggle to brag about themselves or to sell themselves. I think it's the different side of the same coin. Because it's about taking up space, right? So when you receive money, you are taking from someone else.
And if you have grown up believing that more for me is less for you and you are service oriented or you're in a creative field, which society often can make those of us in creative fields feel like we shouldn't have to charge. I mean, listen, so many people stream music for free, right? Like it's very difficult now to say, well, actually you have to pay for my writing or my art, right?
So this is not in your head. There are forces around us that are literally telling us, do not charge more. Taking up space is receiving money or putting ourselves out there saying, I am great. Honestly, we need to completely look at this in a different way. Otherwise we will always struggle. So I'm going to give you a suggestion for us. a different view and you tell me how you feel about this.
And by the way, this is coming from a very personal place since also the people I coach, I want to give everything away for free. They come to me, they're suffering with money. And here I am going, can you pay me more? I mean, it feels totally wrong, but here's what I have found. The act of paying me, or in your case, the act of paying you, it's not about you at all, actually.
The very act of handing you money is an act of me investing in myself. Think about that for a second. So a person comes to you with a project. I know you do video work, you do marketing work, right? So they believe in what they do, right? They just need help getting the word out there. When they pay you to help them get the word out there, Again, they're not really paying you.
They're investing in their own business. They're investing in their own brand. And so when they don't spend much money, it's a symbolic way of saying, I don't really believe that much in my brand. Like it can feel good to spend money. I've also found that with my own clients, by the way.
If I'm coaching somebody, oftentimes they will do way more work if they pay more money because they're like, I got to step up to the plate. I got to make my $1,000 worth it versus $100 or $10. But you're not going to believe this until you think about how you have done this actually in your life. So let's think about brands or businesses or people, services that we have paid for
Showing 221–240 of 537 · page 12 of 27
← Previous
Next →