Claire Wasserman
speaker
537 appearances
5 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Claire Wasserman’s voice in public audio — every appearance, attributed to the second.
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Appearances
we felt really damn good paying and by the way this is assuming that you are charging something that is fair now that can be a little bit tricky right so to me what's fair is you've done really good market research which sometimes is harder depending on the field that you're in you know for example if you're a speaker you know a lot of times people aren't talking about how much they charge
for their speaking gigs or they charge for brand deals, right? So you're really going to need to talk to people and say, are you willing to share a ballpark of how much you charge? And the reason I'm asking is so that we're not undercutting each other. Because if we all try to charge less than our counterparts, that becomes a race to the bottom and nobody wins.
We're all going to go out of business because of it. So do make sure you are talking to other people about the rate. You will pick a rate that is mid- or a little bit higher than mid. And that's just a suggestion for you. That's not my suggestion to everybody. Depending on the kind of brand you have, perhaps you need to be charging the top. You want to be a luxury brand.
For somebody else, they go, no, I'm not really a luxury brand. I really want to help people. We're going to get into that because you are going to be giving things away for free. And that's going to be part of your pipeline. That's going to be part of the marketing. Free is marketing. Product is paid.
By the way, when people give you money, they're investing in themselves, but also they might be investing in other people. Meaning you could have a one-for-one, not necessarily, but think about like the Tom's model, right? Back in the day where you would buy a pair of shoes or socks and then they would gift another pair to somebody else. In this case, you could do scholarships.
I don't think one-for-one is appropriate because you do not have the literal luxury to do that, but it would be, hey, when you invest in my business, you actually are investing in my ability to serve people who cannot pay. Right. Okay. So not only is somebody going to give you money to help themselves, they're also going to be giving you money because it just feels good.
There's going to be a sort of philanthropic aspect to this. So let's just recap for a second though. What are you going to charge? Please do not undercharge for both your sake, my sake, and also your customer's sake. It's got to be mid or a little bit higher. That will make them feel better. Trust me, it'll make them feel better. However, You'll work with them on a payment plan if you need to.
So not the pay what you want model. I've tried it. It doesn't work. It also doesn't make people feel safe. You want to confidently say, I charge this amount. Actually, I'll give you a good example. I have somebody who's contemplating signing on for a six session series with me, right? And that's a little bit of money. And she said to me that she was interviewing other coaches.
And I asked her, do you feel comfortable sharing with me? Where do I fall in pricing? And she said, you're mid, you're like mid-priced and just a little bit above mid. And I was like, ooh, that's exactly what I wanted to be. I don't want to be the most expensive. That just isn't right. That's not my brand. I'm not a luxury brand. I'm of the people, right? But if she said low, I would be mortified.
And I actually would love for you to tell me that, too. If I were talking to you and also talking to some other creative agencies, tell me, Danielle, how would that make you feel?
Yes. So let's get into pipeline for a second here, because this is where you're going to be driving traffic to your product and at the same time, giving things away for free. So making you feel really good and turning on its head, the experience you're currently having, which is I hate that I have to talk about myself.
However, before I get into it, I actually want to circle back to a question I posed a little bit earlier. Can you think of a product that you pay for that you really love, whether it was a one-time payment, a subscription, a service where it was not cheap? And you were like, hell yeah, I got my value and more and I happily paid for it. If you don't have anything coming to mind, that's okay.
But I think it's a really good question that you and everybody watching and listening should take a second because you're not going to believe what I'm saying unless you realize that you have actually participated in this. You have enjoyed handing over your money at some time in your life.
Yeah. I think that sounds similar to the resistance to playing the game. I don't know. It's capitalism, right? Things are discounted. It's short-term loss for long-term gain. So there'll be supermarkets that have what's called a loss leader, where they will take certain items like eggs and charge very little for them. Or Costco does this with their hot dogs or rotisserie chicken.
they're charged very little. So they lose money on it, but they get you in the store. They get you in the store and you eventually buy more. Same thing for all of us who have what's called lead magnets, right? We give away free things on the internet so that you give us your email and then we can eventually upsell you as we develop a relationship and trust.
And all of a sudden you're being coached by me for thousands of dollars. Okay. So this is part the game. So when you have resistance to paying a discounted price or whatever, I really think it's related to your resistance to all of it, you know, different side of the same coin. I think you contradicted yourself also, because in the beginning, it sounded like you were pretty proud of having been
a recipient of social benefits, which by the way, my family, we went into over $3 million of medical debt because of my son who has congenital heart defects. And, you know, we've been on food stamps as well and thank God for it.
But it sounded like you were okay with receiving help in that aspect, but you're sort of picking and choosing other areas of life and money where you go, okay, well, not that, but I'll take this. Does that sound true? Did I get that right?
Keep in mind, whenever you're paying for something, and that includes taxes, it's going into a system, into like an economic system. riptide that is coming out the other end to either you or to somebody else. So for example, if I can't get people to give me good money, then I can't continue to give free things and help people.
So the act of taking money from some people allows me to keep serving others. They're all connected. So we really have to learn to let go of this binary view of more for me is less for you. It literally does not work like that. Can we figure out a way, and we'll get into this now with the pipeline of how you're putting yourself out there and also the process.
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