Claire Wasserman
speaker
537 appearances
5 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Claire Wasserman’s voice in public audio — every appearance, attributed to the second.
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Appearances
So how you're managing your time as well, because time is money, how you can do it in a way where, again, it's not about in a given day or in one client, do you feel good? But it's in a week, in a month, in a quarter, in a year, what does balance look like? in a way more holistic version. Hopefully that made some sense. Let's talk about putting yourself out there though, in this pipeline.
So getting people to know about, eventually we will figure out in another episode, maybe of just exactly what the product is and the product market fit. And maybe there's three things you offer and they are, each one is a different kind of tier. You've got your DIY, you've got your mid tier, and then you've got your sort of pricier one. But we need to get more people to know about you.
Because if you're only pitching to, let's say, 10 people, well, chances are you close one or nothing. We need 100 people. We need 1,000 people to know about you. You've almost got to be spending more time putting yourself out there than you do even doing the work. That probably frustrates you. Or people listening, they go, I just want to do the work.
I don't want to have to be applying for jobs or I don't want to have to be promoting my business. Just let me do the work. Sorry, guys, it's not how it goes. It is about who has oftentimes the loudest megaphone, but you've got to find a way to do it where it feels really good. So I'm going to share with you how I'm doing it. And then you tell me what resonates in your scenario. Okay.
What I love to do is to share lessons from my life. Lessons I've seen in running ladies get paid to the 55,000 people over exchanging 4 million messages. Like I've got a very interesting bird's eye view of where women are in their relationship with money and work. I want to share, I want to teach. And I'm like, just give me a microphone. And I'm like trying to make products.
People aren't buying it. And it's taken me a long time. I'm a perfectionist. And then I realized, oh my gosh, social media. All I have to do is get on literally my phone and I can reach millions of people and just give away everything for free. As long as there is a tight call to action and I make it extremely easy for people to take the next step with me.
And the next step, by the way, is not giving me money because this is a relationship of trust and credibility that we need to develop with them. So they're going to be receiving a downloadable guide or a five-day email series, something, again, that takes everything I'm doing on social media, gives them a little bit more, and I give it to them for free. In exchange, I get their email address.
Now they're in my pipeline. And I do oftentimes like free Sunday sessions where I was doing job seeker support groups and just constantly putting myself out there doing things for free, but being very, very wary of how much time and energy it was taking and also ensuring that I could repurpose that free content. So if I'm recording it, guess what?
It becomes a transcript, which can become a blog post or a newsletter so that you don't feel so scattered. When I do free things, somehow that's different or separate from my paid things. No, it's all the same. And if you're wondering, well, gosh, if I give everything away for free, why would anybody pay me? Let me share a quick example.
Somebody in my community said to me that there's a person she follows on LinkedIn and he posts a lot. And she was like, you know what? I'm going to copy and paste literally every post that he puts on LinkedIn. I'm going to put in a Google document. He helps with job seeking candidates. She goes, I'm going to teach myself off of all of his posts. She did that for a week.
And then she said, screw it. I'm going to pay him to teach me and to help me because time is money. So that's why somebody will pay you. Because when they work with you, you are going to save them time, which is saving them money. You're just going to get them where they want to go faster and also more personalized. But I really got to urge you, don't look at the free shit as something separate.
Otherwise, you're going to go, oh, it's selling. It's like, no, it's doing what you were going to do anyway. We can get creative about it too, right? So maybe you decide, okay, once a week you do a live with another creator and you're talking about projects that you love doing and what you found difficult about it and what you learned. It's not just putting yourself online and seeing what happens.
Let's get a little bit strategic about it. But I think this separation that we see selling as different than ourselves or different from our ultimate product is is a problem. It's a problem both for ourselves and our motivation. We're going to be like, oh, I don't want to do this. But it's also a problem for the audience because they don't want to be sold to either.
They're like, just give me value. Tell me from that ramble, questions, thoughts, feelings, what's resonating? Where do you find resistance? And if my example lends itself to you, and if so, how?
Let's dig into that for a second. I know we don't have too much time, but I always have to get to a place where you're not just like, okay, I have homework, but you're actually kind of jazzed about the homework. coming from somebody who hated school over here. So tell me when I say putting your content out there for free, you're giving people things of value, things you're excited about.
And your first reaction is, Oh, it feels like I'm being exposed somehow. So I think that it feels like so existential.
I absolutely know what you're saying. And it's so funny because the answer is actually to be yourself. But I think it is cherry picking a little bit, right? Like I'm not necessarily going to get on live and tell you all. Well, no, actually I do. I do tell people I have breakdowns all the time. What am I talking about? Okay.
Let me tell you though, the danger of being perfect on social media or the danger of putting up a certain veneer, there's a lot of issues with this. Number one, it's not sustainable because it's taking energy to pretzel yourself. Okay. So it's not good for you. It's also not good for your audience because it makes them feel bad about themselves. That's just like the act of giving you money.
Like I want to give you money because it makes me feel like I am getting more for it. I am investing in my business. Same thing when I watch your content. If you come out here and you're like, I'm killing it or everything's buttoned up. Well, I'm messy. I'm, you know, confused in my business, right? So I think the key that you're looking for here is how do you carry all of it?
How do you be both your authentic messy person questioning, anti-capitalist, whatever self, and also be professional, which I think goes back to the overarching theme of today, which is how do we play the game our style, our way? And it is possible. I mean, we have to map it out a little bit here. So you might say, okay, what In one column, what does being authentic mean or messy?
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