Clara Soteras
speaker
58 appearances
1 recordings
1 series
first heard Sep 2024
last heard Sep 2024
Clara Soteras’s voice in public audio — every appearance, attributed to the second.
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Appearances
And we start a plan and a calendar with a editorial team, for example, for Olympic Games, no?
We know about the searches because we discovered it four years ago, no?
And we can plan it.
And on the other hand, the experiments that we made on Google Discover are based on different entities that we know that catch traffic for this site, for this date, and for these entities.
So we want to create different topical authority with uh AAIT.
and we we work uh writing articles and with similar structures with different H one or H two, no and improving articles for example for the last year, changing the photo or the title and changing the text obviously.
Yes, this is something really difficult because in the remote room uh you have uh different roles and you have to understand that uh there are young people that loves data and loves to know how to optimize the content, for example, but probably you have people
who start in uh printed uh newspaper and uh don't know uh how the digital ecosystem works.
And you have to explain and translate because I think that the verb is translate the information and the data information to different people.
So for me it's really important
to prepare different different trainings you have to explain the KPIs, um user unique users, HPUs, you have to it it's obviously for audience team, but it's something that uh editors and bosses uh of different departments have to know because it's your revenue here, no?
And for example, one example, you can explain uh how may the recirculation if a user is here and is reading something about gossip, for example, probably you can offer a different article here with internal linking or with uh flow card or with different solutions to go to another article and
and you are offering the users this experience to engage with our brand.
Well thank you.
Yes, with I will start uh over uh SEO for News Publishers Consultancy.
Because well I really love uh work with different publishers.
It's something that I made and and I really enjoy it because I love sharing knowledge with different people and I will offer trainings in the newsroom, different uh workshops because I think that is something that we uh have a need.
to really understand uh how we can improve our articles and our content in SEO for news.
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