Clara Soteras
speaker
58 appearances
1 recordings
1 series
first heard Sep 2024
last heard Sep 2024
Clara Soteras’s voice in public audio — every appearance, attributed to the second.
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Appearances
Uh so you need the content and you really need to uh start and to uh train journalists to really understand the data, the way that users consume and read your article and it's uh you you have to change the mind.
And if you achieve this, you can start to to vote.
Yeah, tech SEO in a media, in a media website is really important because you have the content but you have to improve uh your correvitals or your uh sitemap.
You have to check every day and every hour I think, uh if there are something that is an error.
or if you have to improve something, but there are a lot of projects.
You have a lot of projects in the table, but improve the the corporate vitals I think that now uh in these days are the top projects that we have to do and to take.
because it's something that really affects our traffic on top stories or our traffic on Google Discover.
And well we can work with different tech SEO, improving different uh niche sites or different verticals and of course you have a lot of work here.
In SEO for news we work basically with with these two areas.
Google search with a model that we talk and we call uh top stories module.
Uh this is a model that only appears when it is detect that the topic is uh trending and is being searched for in the last hours or days.
And there are several content creators, including different publishers who are producing content around this topic.
And the other site is Google Discover.
That is something that it's based on trends, but not only on this, no.
And we work with different approaches and different strategies.
When uh we have uh breaking news we work for Google search.
When we want to take and catch traffic on Google Discover, we work with a different strategic plan.
to start and to create topical authority, uh working with entities, uh working with different authors, because every author has their topical authority and we work with the uh with the newsroom with different meetings to start and to test different different things.
Well uh we start with different annual events, working with different plans and different strategies.
We analyze the trends uh of the year before and we uh planificate the publication of different articles, taking into account uh how people search this trend the last year or no?
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