Dale Bertrand
speaker
55 appearances
3 recordings
1 series
first heard Jun 2025
last heard Jun 2025
Dale Bertrand’s voice in public audio — every appearance, attributed to the second.
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Appearances
I would say exploration.
Like so many of us are trying to figure out like how do we need to uh upgrade our skill sets.
We're also looking at the new technology and and trying to understand how it works and uh what we can do to influence it and and we're doing experiments.
I I think there's social experiments around
How do we fit into our our marketing teams or organizations?
There's social experiments for for us as an agency around how we can add value to the businesses that we work with, the businesses that we serve.
But there's a lot of exploration now that so much is changing.
And I think having that mindset is important.
A lot of us want somebody to give us the answer.
And I could pretend to be an SEO expert, but I don't know the answer.
Like I I can see where things are headed, but I don't know where they're gonna end up.
And I know that the old way of working isn't gonna cut it anymore.
That's the only thing we know.
So over the next year or two, we need to be exploring our personal skill sets, exploring the value that we bring to the organizations that we work with and and figuring it out from there because the answers will appear.
So one thing I want to say is like traditional ranking engines and um AI like LLMs large language models, they're converging in terms of the technology.
And the reason why that's important to my answer is because it's all about relevance at the end of the day.
Like is your brand, is your product, is your service relevant to the customer?
And basically
the the individual that that you would love to get your message in front of at that moment is expressing intent somewhere, maybe in a Reddit thread, maybe talking to a friend walking down the street, or maybe they're doing a search in the search engine.
But you've got to make sure that you are relevant to that conversation.
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