Dale Bertrand
speaker
55 appearances
3 recordings
1 series
first heard Jun 2025
last heard Jun 2025
Dale Bertrand’s voice in public audio — every appearance, attributed to the second.
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Appearances
And you need to make sure that the whatever search engine or platform knows that you're relevant.
So that's why I really focus on it's all about relevance at the end of the day.
So let's just do that.
Oh I love the way you say that.
Like the the way I would say it is if you're
If you're aiming for being relevant to your customer at the right time with the right message, then you might be off, but the search engines, the the new AI platforms and the traditional ranking engines.
will find you if you're doing a a good enough job.
Oh, I love this question because the way I think about it is that because these tools are getting so much better, like you can imagine that you could create video clips, like we've all seen.
We've seen the demos, but eventually that will be cheap and and they'll be able to create long video clips.
When that technology is available, anybody can create video, not just people who are good at the technical skills.
And so what that means is there's a lot more creators out there.
Creators become people who have a vision, that have an idea, that can think of something novel.
That's it.
Like it used to be that in order to be a creator, you needed to have a technical skill, like film production or painting or drawing, in addition to the inspiration.
And that's what's going away.
So my real answer to your question about the relation between creators and their tools is that these tools are gonna get so good w with AI technology.
that there are a lot more creators.
In fact, everybody is a creator, because the only thing you need is an idea.
Yeah, and we we forget that there are creators that don't have that inspiration or that vision.
Imagine, I don't mean to put anybody down, but I'm gonna give you an example.
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