Investing more resources in educating LLMs about your brand vs optimizing for traditional search signals
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
What is the core dilemma between educating LLMs about your brand and optimizing traditional search signals?
Next question that would be toss up. Would you choose to invest more resources in training and educating LLMs about your brand or optimizing for traditional search signals if you had to prioritize one in your strategy?
So one thing I want to say is like traditional ranking engines and um AI like LLMs large language models, they're converging in terms of the technology. And the reason why that's important to my answer is because it's all about relevance at the end of the day. Like is your brand, is your product, is your service relevant to the customer? And basically
Why does Dale argue that relevance to customer conversations is the ultimate goal for both SEO and AI platforms?
the the individual that that you would love to get your message in front of at that moment is expressing intent somewhere, maybe in a Reddit thread, maybe talking to a friend walking down the street, or maybe they're doing a search in the search engine. But you've got to make sure that you are relevant to that conversation. And you need to make sure that the whatever search engine or platform knows that you're relevant. So that's why I really focus on it's all about relevance at the end of the day. So let's just do that.
Yeah, you're it's not a mutually exclusive this or that. It's more of the target as off and if you're hitting the right target, then both should come more naturally.
How do traditional ranking engines and large language models converge technologically, according to the discussion?
Oh I love the way you say that. Like the the way I would say it is if you're If you're aiming for being relevant to your customer at the right time with the right message, then you might be off, but the search engines, the the new AI platforms and the traditional ranking engines. will find you if you're doing a a good enough job.
Alright, so that wraps up this episode of the Voice of Search podcast. Thanks again to Dale from Fire and Spark for joining us.
What does the guest mean by relevance being the single target that makes both SEO and LLM strategies work together?
If you'd like to get in contact with Dale, you can find a link to his LinkedIn profile in our show notes, or be sure to check out his company's website at fireandspark.com. If you haven't subscribed yet and you'd like a daily stream of SEO and content marketing knowledge in your podcast feed, be sure to hit Hit that subscribe button in your podcast app or on YouTube and we'll be back in your feed soon. That's all for today. Thanks for stopping by the Voice of Search Podcasts and we'll see you in the next episode.
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:00–0:43
2
What is the core dilemma between educating LLMs about your brand and optimizing traditional search signals?
0:43–1:21
3
Why does Dale argue that relevance to customer conversations is the ultimate goal for both SEO and AI platforms?
1:21–2:02
4
How do traditional ranking engines and large language models converge technologically, according to the discussion?
2:02–2:31
5
What does the guest mean by relevance being the single target that makes both SEO and LLM strategies work together?
2:31–2:59