Dan Martell

Let me tell you the fastest way to go broke with AI.

Spend the next six months building a tool, then find out nobody wants it.

You actually gotta flip it.

You need to sell it first, then build it.

I call it pre-selling.

Here's how it works.

The first thing is we have to find 10 potential customers and ask them for advice.

I'm gonna give you the question to make this really easy because I learned a long time ago, if you talk to a potential customer and ask them for money, they'll just give you advice on why maybe you're not ready.

But if you ask for advice, they give you feedback and then they sell themselves into buying from you.

So the question you want to ask them is what has been hard about your business that if you could automate with AI, you would love to get that set up for yourself, right?

Just ask them those questions.

And when they give you the answer, then you create the offer, which brings us to step two.

That's usually when people say, well, how much should I charge?

My rule is, is whatever you would charge for the year, give them a 50% discount.

And the reason you're giving the discount is because you're going to ask them for a case study.

But what they're giving you in return is the permission to use their name to then use that when you go talk to other customers.

And finally, you have to decrease the first time to value for your customer.

Meaning you have to build a plan that goes from like they gave you money to they got something as fast as possible.

That's pre-selling and it's easier than you think.

But now that you understand you have to pre-sell, how do you find the people to sell to?