Dan Martell

but the way you create it starts with, it's gotta be scares me.

And I don't know how, then the way you, you make that happen is you have to like, like do the basics, which I think if you don't measure, it won't happen.

Like it's the measurement side.

And, and then, then it goes to the habits, which you write about so awesomely in your books.

It's,

Can you design the habits, the daily rhythms where it makes the goal inevitable?

That's always my question, Lewis.

When I'm building a company,

We have a big goal.

If we want to take it public or make a billion dollars.

But regardless, I always have to break it down for my team.

Yes.

To make it, if we do this at this level of volume, then it wouldn't be inevitable.

It would be, it'd be ridiculous not to assume that this would happen, which would unlock the outcome.

And that's when you ask like, how do I create, like, what is it?

How do I define it?

How do I create it?

And then how do we do it?

That's the process.

So measure, then the daily habits, the daily rhythm.