Dan Martell

That was wild.

Two failed companies over seven years.

In the first 12 months, almost a million in revenue.

The power of people.

giving you the blueprint so you don't have to sit there and figure it out yourself is a massive investment.

Some people are stuck wanting to learn everything themselves.

That's slow.

All these are examples of like outside help, but guess what?

Inside your business, you can learn to buy back your time.

Making investments in bringing people in to take time out of your calendar so you don't become a slave to your own business so that you can re-energize and invest your mind and your talent in the thing that makes you the most money that lights you up.

That is the ultimate investment.

This is the buyback principle.

You don't hire people to grow your business.

You hire people to buy back your time.

So here's a framework that I use to reinvest in my business.

First off, every quarter, I want you to set aside a fixed percent of profit, let's say 20 or 30%, that you earmarked for reinvestment.

Then you have to redeploy that capital into the most leveraged category of opportunities.

Then you take that capital and you reinvest it in either marketing, sales, or delivery,

unblocking where the constraint is in the business.

If that means you got to pay for other people's playbooks, you might need to hire a person to lead it.