Dan Martell

And yes, we talked about this in skills and knowledge, but this is way different because now we're talking about the business.

See, most entrepreneurs will hire coaches or consultants for themselves.

I'm talking about hiring more specialized people for the departments, for the people leading their department, so that you get the right person inside the company helping develop the people.

Because when you build the people, the people build the business.

Too often, all the knowledge and information is bottlenecked by the CEO.

Push it down to the people that are doing the work.

My favorite recent example of this is helping my creative director create a mastermind of incredible people that were also creative directors or video editors or people creating content that he could learn from.

Both provide value, sharing with them and them providing value back with their lessons learned.

Masterminds is a powerful strategy that I think that every CEO should ask their leaders to build for themselves because proximity equals acceleration.

What's crazy is for seven years, I tried to build a business.

Two companies back to back failed.

It wasn't until I hired a business coach, his name was Bob, to teach me business.

And I know it's like, I'm an entrepreneur.

I know business.

Guess what?

Turned out I didn't understand how to actually do the business stuff.

I was good at writing code.

I could build software.

That's like 10% of the overall business.

In the first year, Bob mentored me and coached me to do almost a million dollars in revenue.