Daniel Moreno Dugarte
speaker
101 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Daniel Moreno Dugarte’s voice in public audio — every appearance, attributed to the second.
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Thanks for having me.
So that's a really good question because I feel like most SEOs are seeing the change that's happening when it comes to TikTok and Instagram SEO and thinking that they don't have anything to do with that, that that's probably something that's going to go to like the traditional social experts, you know, or like the community managers and something that we don't really have to worry about from an SEO perspective.
But I think over the past couple of years,
we've seen how these platforms have become more of the go-to engines for primarily younger demographics.
So people are turning to them and asking regular questions that they might like,
in the past go to Google, you know?
So I think the way that we need to approach this from an SEO perspective is really interesting because we almost like need to come with an open mind.
The fact that it's a completely new field, but at the same time, try to bring that search mentality or mindset into it.
Like thinking about the keywords, like the search intent, all those things I feel will be relevant.
And I guess taking a little bit of a step back, this is a change that has been in the making for a while.
But I feel like TikTok now, it's more of a beast.
I think that they got over a billion monthly active users and they just released a couple of stats saying that like 50% of their users utilize TikTok's search functionality.
So that's a massive amount of people
that are like turning to TikTok for answers.
So definitely something like an opening space for us to get into from a search perspective.
I think, yeah, that's a really good point.
So I think a little bit of both, to be honest.
The way that we've approached it to our clients here at VML is like, think of it as an additional channel that you can use to drive traffic from.
Because we've seen that Google has started to index a lot of the content that you see on TikTok and Instagram these days.
Like reels tend to perform quite well when it comes to mobile SERPs, search engine results pages.
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