Effective Strategies For TikTok & Instagram SEO
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
23 min
3 speakers
6 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Tyson Stockton.
Hey, what's going on? My name is Tyson from Previsible.io. And joining me today is Daniel Moreno, who is the Senior Digital Marketing Strategist at VML. With a focus on creative and technology, VML creates impactful experiences that drive results. Today, Daniel and I are going to be discussing TikTok and Instagram SEO. So with that, here's my conversation with Daniel Moreno, Senior Digital Marketing Strategist at VML. Daniel, welcome to the podcast.
Thanks for having me.
This is kind of a new one. So most of the time in here, you know, no surprise, there's a lot of conversations around AI content, SEO news. But today we're kind of going in a little bit of a different direction. And we're going to be talking kind of more of the intersection with like social. So for the listeners, if you could kind of just start us out, like, From your perspective, like what is the role that SEO kind of plays within, you know, the social channels like TikTok and Instagram?
So that's a really good question because I feel like most SEOs are seeing the change that's happening when it comes to TikTok and Instagram SEO and thinking that they don't have anything to do with that, that that's probably something that's going to go to like the traditional social experts, you know, or like the community managers and something that we don't really have to worry about from an SEO perspective. But I think over the past couple of years, we've seen how these platforms have become more of the go-to engines for primarily younger demographics. So people are turning to them and asking regular questions that they might like, in the past go to Google, you know? So I think the way that we need to approach this from an SEO perspective is really interesting because we almost like need to come with an open mind.
The fact that it's a completely new field, but at the same time, try to bring that search mentality or mindset into it.
What role does SEO play on TikTok and Instagram for brands?
Like thinking about the keywords, like the search intent, all those things I feel will be relevant. And I guess taking a little bit of a step back, this is a change that has been in the making for a while. But I feel like TikTok now, it's more of a beast. I think that they got over a billion monthly active users and they just released a couple of stats saying that like 50% of their users utilize TikTok's search functionality. So that's a massive amount of people that are like turning to TikTok for answers. So definitely something like an opening space for us to get into from a search perspective.
And like within the search perspective, like do you see more opportunity now In kind of like what you're saying of users already within the platforms, and it's more of how you're showing up and being present within the platforms? Or are you thinking of it more from the angle of how do we drive traffic from more traditional search engines to our post or our kind of like channel pages on those platforms?
I think, yeah, that's a really good point. So I think a little bit of both, to be honest. The way that we've approached it to our clients here at VML is like, think of it as an additional channel that you can use to drive traffic from. Because we've seen that Google has started to index a lot of the content that you see on TikTok and Instagram these days. Like reels tend to perform quite well when it comes to mobile SERPs, search engine results pages. So it can definitely be a driver of visibility for the brand.
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–2:47
2
What role does SEO play on TikTok and Instagram for brands?
2:47–7:29
3
How can brands use platform search to drive traffic instead of just Google?
7:29–12:11
4
What are the quick‑win profile and caption optimizations for social SEO?
12:11–16:46
5
How does keyword research differ on TikTok and Instagram versus Google?
16:46–22:32
6
What tools and data sources can help uncover social search keywords?
22:32–23:22