Daniel Moreno Dugarte

speaker

101 appearances 1 recordings 1 series first heard Oct 2024 last heard Oct 2024

Daniel Moreno Dugarte’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Effective Strategies For TikTok & Instagram SEO · 28 Oct 2024 podcast

So it can definitely be a driver of visibility for the brand.

But I guess if your end goal will be to get people to your website, it might be a little bit hard because you're hoping that they will go to your Instagram page and then click on the link in bio and then go to your website.

So it's a little bit tricky.

So it's almost like,

It can be both for brands at this stage, but there's also a massive opportunity on platform searches.

So getting that visibility within the platform, because a lot of people are just turning there for inspiration.

We have different brands across different verticals that make a lot of sense for them.

For example, if we got a food and beverage client that recipes are massive for them.

it might not make sense to invest so heavily on a blog on their website.

Or keep that in a good spot, but also make sure that any content that you're creating on social gets embedded with the right keywords.

And I know we're getting a little bit tactical here, but that can be also a way of driving visibility outside of Google.

So something that we need to keep in mind is that the algorithms on these social platforms are in its earlier stages compared to something like Google, which is a beast.

What I mean by that is they're still relying quite a lot on text.

So the fields that we add or the copy that we have in the captions will be used to index that content within the platform.

So that's an easy win that we usually tell clients.

So think about the content that you have or the copy that you have in your profile description.

Profile page optimization will be definitely the first box that I want to check, making sure that all the captions that you upload

put out are definitely optimized, or have at least a little bit of SEO so that the captions that you write are optimized for discoverability.

So having that SEO mindset when writing those will be definitely key.

And things like accessibility, people don't realize how essential this is, not just for accessibility purposes, but thinking through the traditional SEO and website.

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