Daniel Moreno Dugarte
speaker
101 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Daniel Moreno Dugarte’s voice in public audio — every appearance, attributed to the second.
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like those image alt tags and things like that, those fields in social SEO do matter.
They do make a difference.
So make sure that you're in every post that you create adding something that's descriptive for the users and at the same time keep it rich in a way.
So I would say those are some of the quick wins that most people miss out on.
Yeah, that's a really good point.
I think in terms of strategies, I don't think there's a lot of difference or that you should be applying a completely different strategy from one platform to the other from a social SEO perspective.
When it comes to the content that you put on each platform, that's an entirely different topic that I will leave it to a social content marketer or someone that's well-versed in that space.
But when it comes to the optimizations that you do, I do think that you can meet a standard or set a foundational from a social SEO perspective across the platforms.
I don't think there's a big difference when it comes to them.
Profile optimization will be relevant for Instagram as well as for TikTok.
But then there are also some smaller features that might be available just on Instagram Reels, for example.
Like on Instagram Reels, there's the Reels category.
That's almost like thinking of YouTube that will be like a video category for YouTube content, you know?
So that's something that I don't believe it's available on TikTok videos, that you cannot set that.
So that tactic will be specific to Instagram.
So there are some like general best practices that you can apply regardless of the platform.
And again, bringing that search mentality to like your keyword research, that's something that we can get into because like social keyword research is completely different.
And yeah, applying that search mentality can be something that you apply across platforms.
the board, but then there are some platform-specific optimizations that you can make.
So I think when it comes to social keyword research, we do need to be as resourceful as possible in going back on that time machine, as you mentioned at the beginning of like thinking of Google back in today, you know, because the reality is like as of today,
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