Daniel Moreno Dugarte
speaker
101 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Daniel Moreno Dugarte’s voice in public audio — every appearance, attributed to the second.
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october 2024 there's not a lot of data out there on like there's no search volume that you can get there are some platforms of course like third-party platforms that you can look at and get a sense of data but it won't be as reliable as google keyword planner per se
So we do need to be quite strategic.
So I always tell our team, like, go into the Instagram search bar and look at the out of suggest, what's showing up, try to get some of those keywords down.
Also look at the content that's performing high on the search functionality for the target keyword.
Like what key terms, what words are they using in the caption?
Try to write some of those down.
So it's almost like it's quite different.
You don't have an SEM brush equivalent for TikTok or Instagram SEO at the moment, but there will be more data coming in.
Like for example, on TikTok,
When you type in on the search bar creator insights, they recently, like a couple of months ago, launched a feature that shows you data for different types of terms that people are typing in.
So you can use that to inform your keyword research.
And something that I always try to do
is just relying on Google, you know, because Google can be a good indicative of what's popular, you know, or at least give you a sense once you have an initial list of keywords, give you a better idea so you can prioritize the terms, you know, and then use that to inform your social strategy.
Yeah, so that's something that we're starting to explore right now because TikTok, as of last week, announced that they will be launching TikTok search ads and that you will be able to target a specific keyword when it comes to search ads on the platform, which is massive.
Before, I think you were only able to do targeting based on audiences and demographics and things like that.
But now you're able to target specific keyword.
So that's why I mentioned that this data will be coming.
So the way that I've approached it is,
I work quite closely here in our UK office with our social team and we have a connection to the media side of the agency as well.
So trying to reach out to their sales rep and ask them for better access and can we get something that can help us validate the fact that this is growing for our clients?
Showing 61–80 of 101 · page 4 of 6
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