Daniel Moreno Dugarte
speaker
101 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Daniel Moreno Dugarte’s voice in public audio — every appearance, attributed to the second.
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Because at the end of the day, that's the main concern.
If you're trying to get client buy-in
into a strategy, they're going to be like, okay, but what's actually the opportunity for my brand, you know?
And how do you show that if you don't have like search volume, something as simple as that.
So it's, it's tricky, but I guess my recommendation is like, if you can try to reach out to a sales rep or platform reps within those platforms and try to see what, what you can get, uh, you might be able to, to get a lot or not.
Yeah.
So from more like from the work that I've done so far, I haven't noticed any long tail keyword usage.
So most of the keywords that I've seen are pretty short and navigational, which is quite surprising, you know, but at the same time.
I would expect it because, as I mentioned, the algorithms and the results that you get are not as advanced as something that you might get on Google, especially now with the generative AI results.
So most of the questions and queries that people type tend to be quite short in length, which makes it harder if you're trying to
get a good understanding of the intent, you know, and like the behaviors behind those.
Interesting.
Yeah, so I think if you're a brand that's in the travel and hospitality sector, a social search will be huge for you.
Because I think here in Europe especially, we've seen that a lot of people are using it to plan their trips online.
to check out the places where they will be staying on a holiday or like the restaurants, as you mentioned, that they will be eating at whenever they get to X destination or like a city, you know, so that it's massive.
But I think the interesting bit will be
Not only how do you show up as a brand, but how do you embed within those searches in a way that doesn't look too in the face and like spammy in a way, you know?
So how do you create content that's engaging, valuable, engaging?
and also discoverable within those platforms.
I think that's going to be the challenge and something that I will always kind of suggest to our clients is make sure that you're not working in a silo, but also collaborating if you can, if you're in an agency that does.
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