Dave Evans

Okay, what was the last show you watched that you thought was interesting?

Pick something simple.

We're not talking about the thing you'll do for the rest of your life.

We're talking about what do you want to do next week?

We're really big on set the bar low, set the bar low and clear it.

This is the whole psychology of behavior change.

You're not going to change if you make something so big.

This is the new year and people have made their resolutions.

I'm going to run a marathon this year.

It's like, well, probably unless you break that into very, very small steps, it's not going to happen.

And so we really go for super simple things.

And then that builds up your confidence too.

If you try something and you, you know, draw some prototypes, you learn some stuff, you get a little more confident.

Eventually, you know, when you flip into these, this designer's mindset, you realize, oh, I can prototype anything.

There's really no failure here.

You know, failure is just a rule I made up in my head.

And once I get rid of that rule, I'm much more free.

But yeah, fear drives a lot of people to not try.

No, it's never too late.

Oh, yeah.