David Aaker
speaker
456 appearances
1 recordings
1 series
first heard Jul 2026
last heard 4 Jul
David Aaker’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
They're very uplifting.
One was about a a soccer player that got injured could only do walking soccer where you don't run, you just only walk.
And uh and he got their help to develop a website where he he supported the the sport.
Anyway, uh he got to see his wife, his
grandson, his mates, and it was it was very touching.
And but when those three ads ran, trust suddenly dramatically improved.
And so it wasn't it wasn't there saying, you know, you should trust me now because I'm different.
I never was that bad anyway.
That didn't work.
But what did work was to tell these stories about their Digital Eagles program.
And you got to
Respect any company that has
uh such a commitment to a program that that good.
Mm.
I don't know.
I've never really studied trust and authenticity.
But uh I mean you you it it's pretty easy to say if you if you uh make uh claims that uh are are extreme and then you don't live up to them, then uh or or or if you have a a pattern of of of product or service failures and they became become well known.
I I think that's th that's really a recipe for a trust problem.
And and so w what that says is that, you know, you you wanna make really
Extra sure.
Showing 321–340 of 456 · page 17 of 23
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