David Eagleman

If you live in Europe, it's just easier to- Launder them?

If you live in Europe, it's just easier to- Launder them?

If you live in Europe, it's just easier to- Launder them?

Yeah, exactly.

Yeah, exactly.

Yeah, exactly.

Yeah. What they wanted to know was, what do people actually perceive when they look at a bill? And what do they not perceive? So what they were doing was spending- Tons of money on anti-counterfeiting measures. There's a hologram, there's color-changing ink, and there's a little stripe, and there's little fibers in the bill that change color when you shine a UV light on them, things like this.

Yeah. What they wanted to know was, what do people actually perceive when they look at a bill? And what do they not perceive? So what they were doing was spending- Tons of money on anti-counterfeiting measures. There's a hologram, there's color-changing ink, and there's a little stripe, and there's little fibers in the bill that change color when you shine a UV light on them, things like this.

Yeah. What they wanted to know was, what do people actually perceive when they look at a bill? And what do they not perceive? So what they were doing was spending- Tons of money on anti-counterfeiting measures. There's a hologram, there's color-changing ink, and there's a little stripe, and there's little fibers in the bill that change color when you shine a UV light on them, things like this.

There's all kinds of stuff. And it turns out no one ever notices this stuff. As in, okay, forget the UV light part. Just looking at the bill, there's about five or six different security measures. People just don't notice. So what the EU realized is they're wasting tons of money every year on this stuff, and they wanted to figure out

There's all kinds of stuff. And it turns out no one ever notices this stuff. As in, okay, forget the UV light part. Just looking at the bill, there's about five or six different security measures. People just don't notice. So what the EU realized is they're wasting tons of money every year on this stuff, and they wanted to figure out

There's all kinds of stuff. And it turns out no one ever notices this stuff. As in, okay, forget the UV light part. Just looking at the bill, there's about five or six different security measures. People just don't notice. So what the EU realized is they're wasting tons of money every year on this stuff, and they wanted to figure out

What is the way we see the world and what would cause people to look at the bill and get it a little bit better? So I happened to be at a visual neuroscience conference and I was standing in the back and there was this other guy standing there. So we start chatting at some point. He said he's from the European Central Bank.

What is the way we see the world and what would cause people to look at the bill and get it a little bit better? So I happened to be at a visual neuroscience conference and I was standing in the back and there was this other guy standing there. So we start chatting at some point. He said he's from the European Central Bank.

What is the way we see the world and what would cause people to look at the bill and get it a little bit better? So I happened to be at a visual neuroscience conference and I was standing in the back and there was this other guy standing there. So we start chatting at some point. He said he's from the European Central Bank.

And I said, wow, what are you doing at this little visual neuroscience conference? And he said, I'm here to learn some things and figure out how to reduce counterfeiting. So we started chatting for a while. Yeah. popped some ideas, and then that's how they contracted me.

And I said, wow, what are you doing at this little visual neuroscience conference? And he said, I'm here to learn some things and figure out how to reduce counterfeiting. So we started chatting for a while. Yeah. popped some ideas, and then that's how they contracted me.

And I said, wow, what are you doing at this little visual neuroscience conference? And he said, I'm here to learn some things and figure out how to reduce counterfeiting. So we started chatting for a while. Yeah. popped some ideas, and then that's how they contracted me.

I mean, I suspect they did some research on me and they figured out that I was capable of doing this. But yeah, I think it was so brave of them to do this because to my knowledge, other governments haven't done that before. They've got their guys and they try to figure stuff out about better and better security measures, but that doesn't work.

I mean, I suspect they did some research on me and they figured out that I was capable of doing this. But yeah, I think it was so brave of them to do this because to my knowledge, other governments haven't done that before. They've got their guys and they try to figure stuff out about better and better security measures, but that doesn't work.