David Eagleman
๐ค SpeakerAppearances Over Time
Podcast Appearances
I mean, I suspect they did some research on me and they figured out that I was capable of doing this. But yeah, I think it was so brave of them to do this because to my knowledge, other governments haven't done that before. They've got their guys and they try to figure stuff out about better and better security measures, but that doesn't work.
In fact, the European Union had done this thing for a while where they... ran public campaigns, this thing about, hey, everyone, when you're handed a bill, you should really stop and look at the bill. And it didn't work at all.
In fact, the European Union had done this thing for a while where they... ran public campaigns, this thing about, hey, everyone, when you're handed a bill, you should really stop and look at the bill. And it didn't work at all.
In fact, the European Union had done this thing for a while where they... ran public campaigns, this thing about, hey, everyone, when you're handed a bill, you should really stop and look at the bill. And it didn't work at all.
With five bucks. Exactly. So they spent $10 million more doing these public service ads on it and didn't lead to anything. So that's why they were looking for a new strategy there.
With five bucks. Exactly. So they spent $10 million more doing these public service ads on it and didn't lead to anything. So that's why they were looking for a new strategy there.
With five bucks. Exactly. So they spent $10 million more doing these public service ads on it and didn't lead to anything. So that's why they were looking for a new strategy there.
Exactly right. But also, it's really easy to copy that. The ECB, the European Central Bank, hired me to do this. So I said, okay, are you going to send me some counterfeits? And they said, we can't for legal reasons, so you need to counterfeit yourself. You need to make your own? Exactly.
Exactly right. But also, it's really easy to copy that. The ECB, the European Central Bank, hired me to do this. So I said, okay, are you going to send me some counterfeits? And they said, we can't for legal reasons, so you need to counterfeit yourself. You need to make your own? Exactly.
Exactly right. But also, it's really easy to copy that. The ECB, the European Central Bank, hired me to do this. So I said, okay, are you going to send me some counterfeits? And they said, we can't for legal reasons, so you need to counterfeit yourself. You need to make your own? Exactly.
And it turns out, for the kind of studies I was doing, the difficulty with counterfeiting, for example, is getting the paper right. The paper is very special. I'll tell you how they do that in some places. In Venezuela, when the economy was really crashing there, they would bleach the Bolivar bills.
And it turns out, for the kind of studies I was doing, the difficulty with counterfeiting, for example, is getting the paper right. The paper is very special. I'll tell you how they do that in some places. In Venezuela, when the economy was really crashing there, they would bleach the Bolivar bills.
And it turns out, for the kind of studies I was doing, the difficulty with counterfeiting, for example, is getting the paper right. The paper is very special. I'll tell you how they do that in some places. In Venezuela, when the economy was really crashing there, they would bleach the Bolivar bills.
They would bleach their bills to make counterfeits for other countries because it turned out to be economically worthwhile to do that. But... So what I did, though, is I would, for example, you can take a bill and you can just copy it with a high resolution scanner and print it and so on. It doesn't feel quite right.
They would bleach their bills to make counterfeits for other countries because it turned out to be economically worthwhile to do that. But... So what I did, though, is I would, for example, you can take a bill and you can just copy it with a high resolution scanner and print it and so on. It doesn't feel quite right.
They would bleach their bills to make counterfeits for other countries because it turned out to be economically worthwhile to do that. But... So what I did, though, is I would, for example, you can take a bill and you can just copy it with a high resolution scanner and print it and so on. It doesn't feel quite right.
But the point is, it's quite easy to get all the pieces and parts, except for one, except for the watermark. The watermark is the part where you hold up the bill and you look and you can see a little figure through the thing there. That, it turns out, is the part that's the most difficult to counterfeit because that exists between the front and the back. That's what I thought, yeah. Exactly.
But the point is, it's quite easy to get all the pieces and parts, except for one, except for the watermark. The watermark is the part where you hold up the bill and you look and you can see a little figure through the thing there. That, it turns out, is the part that's the most difficult to counterfeit because that exists between the front and the back. That's what I thought, yeah. Exactly.
But the point is, it's quite easy to get all the pieces and parts, except for one, except for the watermark. The watermark is the part where you hold up the bill and you look and you can see a little figure through the thing there. That, it turns out, is the part that's the most difficult to counterfeit because that exists between the front and the back. That's what I thought, yeah. Exactly.
So you can't print that in any normal way. So typically counterfeit operations have an artist that draws that part. So this led to one of the main recommendations I made to the European Central Bank, which is they had a building, a little structure as their watermark. So you look in the thing, you see the little building.