David Eagleman

So you can't print that in any normal way. So typically counterfeit operations have an artist that draws that part. So this led to one of the main recommendations I made to the European Central Bank, which is they had a building, a little structure as their watermark. So you look in the thing, you see the little building.

So you can't print that in any normal way. So typically counterfeit operations have an artist that draws that part. So this led to one of the main recommendations I made to the European Central Bank, which is they had a building, a little structure as their watermark. So you look in the thing, you see the little building.

I ran studies showing that I can show you a building and then I can show you another bill that has a similar building and you can't tell the difference. Unless you're an architect, you specialize in that kind of thing or something. This has Doric columns. This has ionic columns. Exactly. What I recommend is they put a face there because faces we are super specialized for.

I ran studies showing that I can show you a building and then I can show you another bill that has a similar building and you can't tell the difference. Unless you're an architect, you specialize in that kind of thing or something. This has Doric columns. This has ionic columns. Exactly. What I recommend is they put a face there because faces we are super specialized for.

I ran studies showing that I can show you a building and then I can show you another bill that has a similar building and you can't tell the difference. Unless you're an architect, you specialize in that kind of thing or something. This has Doric columns. This has ionic columns. Exactly. What I recommend is they put a face there because faces we are super specialized for.

We've got all this neural real estate for recognizing faces.

We've got all this neural real estate for recognizing faces.

We've got all this neural real estate for recognizing faces.

So you can tell if a face doesn't look right. Imagine you're looking at your wife's face and someone's drawn to the side. You would immediately be able to tell.

So you can tell if a face doesn't look right. Imagine you're looking at your wife's face and someone's drawn to the side. You would immediately be able to tell.

So you can tell if a face doesn't look right. Imagine you're looking at your wife's face and someone's drawn to the side. You would immediately be able to tell.

Now, the problem was they thought that was a great suggestion and went for that, but they didn't know whose face to use because in the European Union, you've got all these different countries and everyone wants their own person, their own king.

Now, the problem was they thought that was a great suggestion and went for that, but they didn't know whose face to use because in the European Union, you've got all these different countries and everyone wants their own person, their own king.

Now, the problem was they thought that was a great suggestion and went for that, but they didn't know whose face to use because in the European Union, you've got all these different countries and everyone wants their own person, their own king.

So what they did finally is they used the face of the mythical goddess Europa. Now there you go. Which is sort of a half step in the right direction because on the one hand, we can get used to it and recognize, hey, that face doesn't look right. But it's not a face we immediately recognize because it's a made up face, first of all. So it wasn't the perfect solution, but it got us closer.

So what they did finally is they used the face of the mythical goddess Europa. Now there you go. Which is sort of a half step in the right direction because on the one hand, we can get used to it and recognize, hey, that face doesn't look right. But it's not a face we immediately recognize because it's a made up face, first of all. So it wasn't the perfect solution, but it got us closer.

So what they did finally is they used the face of the mythical goddess Europa. Now there you go. Which is sort of a half step in the right direction because on the one hand, we can get used to it and recognize, hey, that face doesn't look right. But it's not a face we immediately recognize because it's a made up face, first of all. So it wasn't the perfect solution, but it got us closer.

So one is your ability to recognize other people's faces. This is evolutionarily very important. We're an extremely social species. So we live in small groups and we look at faces and the identity is massively important to us.

So one is your ability to recognize other people's faces. This is evolutionarily very important. We're an extremely social species. So we live in small groups and we look at faces and the identity is massively important to us.

So one is your ability to recognize other people's faces. This is evolutionarily very important. We're an extremely social species. So we live in small groups and we look at faces and the identity is massively important to us.