David J. Ebner
speaker
480 appearances
1 recordings
1 series
first heard Jul 2026
last heard 13 Jul
David J. Ebner’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Um, and that's the angle that we usually take with it opposed to the opposite, which is, you know, don't be a victim.
Um so
So I I think it all just comes down to understanding the target audience as much as possible, understanding kind of like
Well, first how you how you can make their life better and how you help them, certainly.
Understand an angle that's gonna be a positive angle that's gonna make them feel good about their life and their job and not bad about it.
Um, and then you can start to break down tactics based on where they spend their time and energy.
It still all ties back to the brand story, even though it's a social post on LinkedIn that you have to like do a partnership thing with and push it out, doesn't mean it's not.
grounded in the brand story, just that's just a tactic.
LinkedIn is just the medium that it lives in.
Certainly you create the deliverable around where it's gonna live and how people are gonna consume it.
That's really important.
And I think sometimes people forget that a little bit.
Maybe they go lean a little too heavy and just this is the story.
They'll get it or they won't.
But like if you know where it's gonna live and how it's gonna get in front of people and how they're gonna consume it, break it up.
into something that's consumable there, right?
So
Again, it's kind of like a tree, a decision tree, right?
Like you see start on the front end with the audience, then then you start to break down like where they spend their time, um, how they consume content.
What's the decision making model?
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