David J. Ebner

speaker

480 appearances 1 recordings 1 series first heard Jul 2026 last heard 13 Jul

David J. Ebner’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Why Brand Storytelling Still Drives Results in the AI Era · 13 Jul 2026 podcast

And there's a lot of gatekeepers when it comes to making a cyber security decision.

So you have to make your content and your story friendly to the people who aren't the primary decision maker, but might be the everyday user or the person who has been asked to research this thing.

So, you know, there's definitely different angles.

So then you start to break out into like sub personas and and things like that too.

It definitely gets more complicated, but

For brand storytelling, you have much more of a an ability to be unique in a space like cybersecurity because there are so many people doing the same thing.

There are so many people who are are grounding their time and energy and their tactics and fear, um, or um, you know, keeping things like trying to prove that they're smart.

The worst thing you can do in your content uh is try to prove that you're smart to somebody.

Um, you know, they don't they're not gonna get

They're not gonna decide that you're smart by like you using language that, you know

is is is complex, right?

Like people want things to be explained to them in easy ways.

Uh that doesn't mean that you're not smart.

That just means you're you're, you know, not a uh time thief.

Um and and taking away more time than you need to from them.

So anyway, uh in a roundabout way, that's how we approach those complex um

those complex industries, um whether it's enterprise or not, just means there's like usually more people in the decision tree.

So you have to like, you know, start to build tactics around all of those sub sub personas.

But in the end, it's still brand storytelling.

It's just about medium and and tactics that that come from it.

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