David Peterson

We'll never be able to get away from them.

But in terms of the lead aggregators, you're always going to have to do them.

What we've done...

differently than I think a lot of the PE back companies are doing is we noticed that volume started to drop.

And then we went back to what has always worked in this industry, door knocking.

Door knocking has always worked.

And as you will grow and scale, it's really expensive to have face-to-face teams, right?

And a lot of big companies are looking to go away from that.

For good reason, because you've got so much risk.

There's so much manpower.

You got to be flexible enough to be able to pivot when something is not working.

So we actually rebuilt our face-to-face teams at a couple of the divisions.

And we went from in 2024, 30%.

face-to-face, uh, 30% of our lead generation was face-to-face and in 2025, it was 42%.

So, and that's not a long-term answer, but at the same time, you, I think you have to be willing to pivot and, and keep things moving until you find the next right answer.

So we're actually going to be going to do some like real top of funnel things.

Um, Renuity.

is going to be all Renuity.

So the companies, you said you've got some, you have multiple companies, different brands, right?

Well, that's how we've been for five years, but in the next year, we will all be Renuity.