David Peterson

speaker

373 appearances 6 recordings 3 series first heard Apr 2026 last heard 1 Jul

David Peterson’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 6 in all, peaking in Apr 2026 with 3.

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We'll sell, but I want to keep doing it.

It's really tricky because it's pivoting a lot, right?

So the affiliate marketing sources that worked so well during COVID are getting more and more competitive and they're- Talking about the lead eggs?

Yeah.

They're everywhere.

You know what we have actually done, which is contrary to what a lot of, especially PE-backed companies are trying to do, is

What we've done is contrary to what a lot of the PE-backed companies are doing.

We'll never be able to get away from them.

But in terms of the lead aggregators, you're always going to have to do them.

What we've done...

differently than I think a lot of the PE back companies are doing is we noticed that volume started to drop.

And then we went back to what has always worked in this industry, door knocking.

Door knocking has always worked.

And as you will grow and scale, it's really expensive to have face-to-face teams, right?

And a lot of big companies are looking to go away from that.

For good reason, because you've got so much risk.

There's so much manpower.

You got to be flexible enough to be able to pivot when something is not working.

So we actually rebuilt our face-to-face teams at a couple of the divisions.

And we went from in 2024, 30%.

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