David Royce

There's a lot of different ways to sell actually.

But the key is like your body language.

It's maintaining control and being calm and putting the customer at ease and just, you know, having all the different lines, all the different rebuttals to be able to get through it.

You can take it to a whole other level.

So I invented this thing.

I call it the RAC system, R-A-C.

So resolve, ace, close.

So have at least three different types of rebuttals in case the one rebuttal doesn't work for the customer.

Next, you change the subject to what else can you offer that you haven't discussed already?

So you lay down an ace.

And usually I like to have four different things that I could bring up over time, but you just do one rebuttal, one ace, and then you close again and try to close in a slightly different way.

So it doesn't remind them of the previous close where they said no.

Right.

Right, yeah.

And if they still say, yeah, I just still don't think, and they're like, yeah, I understand how you feel.

And then you'll give another rebuttal, a different ace, and then another close.

And so you can take sales to a whole different level.

Like the people who are the top 1%, they eat, breathe, and sleep sales and love it.

Yeah.

But like, then he's like, oh, okay.