David Royce

And we started doing like these really cool events.

Now we had a space that we could have like Dan Reynolds from the Imagine Dragons come play for us, or we could do a charity event with an NBA player that might do a three point shootout or something.

uh we could have really good all hands-on uh meetings you know we have like professional author business authors come in and speak to us and then we started doing things like we got a jazz suite you know with 36 spots uh you know so we could have people from our company sign up to go watch the nba games

And then retreats.

That was another thing we got really crazy with.

So we would initially start out just off in Hawaii.

And then we're like, all right, let's do Caribbean.

And then it became like, well, what about Thailand or what about Egypt or Africa?

And so we would take the top five to 10 percent of salespeople out or our operations managers to these places.

And we just we learn one when we set goals.

and learn best practices from each other.

But then like the second half of the day, it was like, all right, let's go skydive.

Let's go swim with sharks.

Let's go scuba dive, cliff dive, you know, drive Ferraris around a racetrack.

And so it was just outside of the box thinking in an industry where it had never been done before.

Nobody had ever seen it.

And so it really attracted the very, very best talent.

They're like, gosh, it may be pest control, but this company really cares about its people and they're having a lot of fun.

Definitely.

And, you know, a lot of this came, I read a book by Tony Hsieh, the founder of Zappos.