David Royce

And we'd say, okay, who wants to go up?

We called it putting on your armor.

So they'd come up to the front.

We'd record them on, you know, an iPhone.

Then we would put it up on the big screen TV in front of the office.

We'd say, okay, anybody, if you see something great or you see something bad, tell us.

And then we'd just go through and we'd click pause.

And we'd say, okay, what's wrong?

And they'd go, well, see how he's kind of frowning right there.

Let's get rid of that frown.

All right, press pause.

Oh, see how he dropped the pitch of his voice there.

It was perfect.

It sounded confident, you know, that sort of thing.

Every single day, we're constantly working.

And how many did you do a day?

You know, it can be a couple.

It's more like you get everybody in, like kind of get them pumped up, you know, have some incentives for the week or the day or whatever, and then do a couple of these, you know, a couple of role plays.

A lot of people don't like role plays, but man, when you see yourself on camera and you see how bad you suck or how great you are,

You know if you're great.