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David Royce

👤 Speaker
2174 total appearances

Appearances Over Time

Podcast Appearances

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

And there's going to be more opportunities to go all across the country and manage or whatever.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

It was hard to sell people on that.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

We got a lot of negative rhetoric from other companies like, oh, they're going to sell out or whatever.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

And the beautiful thing about it is we had so much money.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

We never had to give the company anything.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

away to other people.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

And I was able to make control the entire time.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

And so when we started Aptiv, which is our fourth company, it's like, hey, you know what?

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

I've made a lot, you know, nine digits or whatever.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

At this point, I'm going to get back.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

I'm going to we're going to put a 25 percent equity pool together for all employees.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

So when we sold on this last round, like it was nine digits that we gave back to our employees and many of them made six and seven figures.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Yes, it was all based on numbers so that everybody's incentives were aligned to grow.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

So if you were a sales manager, depending upon how many salespeople you had and how many accounts you put on each year, that would determine how much of the overall LTIP you would get.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

If you were an operations manager in a location, depending upon how many accounts you managed overall as that thing would grow, then that was your portion of the LTIP.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Um, executive is a little bit different where, you know, it was kind of dependent upon their specific.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Right.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

And if it's a competitive market, it's like you want to maintain that talent.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Like you were trying to recruit, you know, there's only so many people out there to recruit from if you're in some of those markets.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

And so you're trying to make sure it's as attractive as possible and keep them on for as long as possible.