David Walsh

And then 40% from going to one conference, I would say like- Which conference?

saster in october of last year i had never been and i hadn't gone to an in-person conference in quite a while and when your early stage precedes seed there's nothing better than going around to the different booths speaking with your icp speaking with your potential buyer like ours is head of marketing and just getting feedback um so we had quite a bit of interest from that and it was just such a good return on investment and i actually went by myself i ended up signing up quite a few trial customers

Oh, hard thing about hard things.

Ben Horowitz.

My wife slags me because I think I have five of them because I keep losing the book on holidays, but that's my favorite book.

Oh, that's a good question.

I mean, all of the major ones you can think about, but I really like Lattice's CEO.

Yeah, Lattice.

Yeah.

Jack Altman.

Sorry.

Just went, skipped my head there.

Yeah.

Jack is actually, he actually was at Suster and he spoke on stage.

He was phenomenal.

Um, a big fan.

Online tool.

You know, it's cliche to say in this world, but actually, ChatGPT has been super helpful at the early stages of this company.

Launching previous companies, it takes you a lot of time to build all this documentation.

It's so fast.