Dina Rickman
speaker
290 appearances
5 recordings
1 series
first heard Aug 2025
last heard Aug 2025
Dina Rickman’s voice in public audio — every appearance, attributed to the second.
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Appearances
Writing things that people are interested in and they wanna read.
So no, like it will never stop.
Uh uh people will never stop writing things that they're interested in and they wanna read.
And if someone reels you in and they don't fulfil that promise, that's not clickbait, it's bad content.
Yeah, but like yeah, like oh the oh that's clickbait.
Like you made me click on the link.
It's like it's my job to make you click on the link.
But it's also my job to make you enjoy after you click on the link, you know?
So it's like so if someone says something that that is clickbait, then it's not um an insult that they were interested in compelled, but it's it shows that I did something wrong with my content by not fulfilling the promise of that headline or that piece of content.
You know, um but compelling and interesting headlines have been around since, you know, the dawn of the printing press.
There's a very famous headline in the UK which is Freddy Star Hate My Ate My Hamster, which is I think was from where even before that I was born.
But I remember it, like 'cause my parents used to talk about it.
Um I what I don't remember is whether or not he did actually eat the hamster.
Maybe I well, I think the the media needs to think about how to help people become interested in everything, right?
Like so, you know, when you're a journalist and you want people to read your exposes, not just your weather stories, you know?
So it's about making everything as interesting and compelling as the weather.
But one thing I'll say about consumer behavior is that a lot of people read romance novels.
You can see that.
You can see that in like, you know
know the Amazon charts, but have you ever met someone who's admitted or when you say what's your favourite novel, have you ever met someone who said like oh I love, you know, like a romance novel?
Showing 21–40 of 290 · page 2 of 15
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