Dina Rickman

speaker

290 appearances 5 recordings 1 series first heard Aug 2025 last heard Aug 2025

Dina Rickman’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Is using clickbait ever going to die off? · 6 Aug 2025 podcast

Um so I think people aren't always honest with what they're interested in, maybe not even honest with themselves with what they're interested in.

Oh, except for the weather.

Yeah.

Yes.

We are allowed to talk we are allowed to admit how much we like talking about and reading about the weather.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How many journalism principles that apply to SEO can you name in 30 seconds? · 5 Aug 2025 podcast

Okay.

Um, who, what, where, why, when, how.

That is a number one journalism principle.

Stick people in the context for why they're reading the story.

Um, and I think as well, you need to do exactly the same thing with SEO.

So, you know, they've come maybe someone's coming in off a keyword, um, maybe someone's coming in because like uh they've found it in Chat GPT, they need to know why they're reading it, they need to get the relevant piece of information, and then you need to hook them in.

in for the next bit so they're not just kind of like one and done and going off the page.

Thank you so much.

Thanks.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Applying Journalistic Thinking & Principles to SEO · 4 Aug 2025 podcast

Thank you so much for having me.

I'm delighted to be here.

How are you?

We enjoy.

Yes.

Well, British people love any weather event.

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