Dr. Alia Crum

Oh, that's true.

Right.

So they're spending billions associating McDonald's cheeseburgers or, you know, insert X brand name product with not only taste, but also other things we want like happiness and attractiveness and freedom.

The vegetable industry hasn't spent any money really trying to get us to think about healthy foods in a way that associates them with pleasure and taste and happiness and freedom.

Hmm.

Now, of course, I wouldn't say, you know, go out and eat a head of lettuce, right?

Like what we should try to do, again, it's the mind and the matter.

Okay.

Can you take that head of lettuce and make it something that actually looks indulgent, right?

Turn it into a salad, add the blue cheese dressing, add the nuts, add the farm-grown tomatoes, add whatever it is that is, you know, appealing to you.

Can I say something?

Yes.

And that's the beauty of our mind.

It's connected to every single physical system in the body.

So just changing this thought of like, oh, I'm going to eat this indulgent salad, your body is preparing to eat it.

Yeah.

My mom used to, when I would come home after some sport, she would give me V8.

Of course.

Remember the lid?

Yeah.