Dr. Alok Kanojia (Dr. K)

Because of the honeymoon phase.

But stop and think about that from like a cognitive perspective.

What that means in order to ignore something, you have to know it.

So your brain is actually like processing a ton of useful information that for some reason you are not consciously aware of.

And then what happens after you inevitably break up is you go back and you re-examine the information and you're like, holy crap, all of the signs were right there.

There were so many red flags that I ignored.

And it turns out that it's not just that our brain is ignoring red flags, but that's what's really important for like C-suite executives.

when I work with them on this kind of stuff, they realize like, okay, the more in, the more I get in touch with my intuition.

So I worked with someone who was a serial startup founder and they would find CEOs and like what they would sort of notice is that all, you know, CEO may be like really qualified on paper, but their gut, which is basically what is your gut?

Your gut is a lot of

Information that your brain is actually receiving, which it doesn't know how to process, package and serve up to you in a meal like so.

So basically, like working with these people and getting in touch with our intuition, intuition is not like I mean, you can make an argument that it's from divine or whatever.

I've made that argument.

But really what intuition is scientifically is it's like a bunch of unprocessed information that hasn't been packaged appropriately yet.

So getting in touch with this unprocessed information allows you to make really good decisions and avoid making really bad ones, okay?

So first thing is brain has information that you are not aware of.

Second thing that we have to understand is why aren't you aware of it?

Why does the brain suppress important information?

And this is where we have another pillar of science, evidence-based psychology, which is defense mechanisms.

So we know that the brain suppresses all kinds of information because you can't handle it.