Dr. Alok Kanojia

And so it's happening to everybody and it's escalating.

The rate at which it's happening, people are more egotistical than they've ever been.

Absolutely.

I mean, so I work with –

influencers and was so curious about the work that I was doing that I tried to develop a program.

So we now have like a creator coaching program where we're like collecting data about whether it's effective or not.

And so the really interesting thing is I think it's a unique like effect on our psychology.

The closest thing is like, you know, a lot of celebrities are like really messed up and that's because they have so many eyes on them and people don't realize just as a simple example, the brain just doesn't think probabilistically.

So you can have a thousand people love the work that you do, but all it takes is one person who's really nasty.

That is what your brain is going to focus on.

It's going to highlight.

It's amazing.

I can be looking at like chat that is scrolling during live streaming.

There are messages that are faster than I can read.

But if someone says something that is dangerous, my mind will flag it.

Wow.

It's like a predator on the horizon.

Absolutely.

So we have these circuits which were designed to look at a jungle and see a single pair of tiger's eyes.

And so the danger scanning mechanism makes it so that the bigger that you get and the more eyes that are on you, the more paranoid you have to be, the more narcissistic you will have to become.