Drew Moffitt

speaker

224 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Drew Moffitt’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Leveraging AI To Scale Content Marketing & SEO · 20 Jan 2025 podcast

We're paying a freelancer, and it's like actually the freelancer's charging us more money to edit this thing.

Like this, this is not this is not working out.

So that was kind of thrown by the wayside.

And then we started visiting it in the spring of 23.

And I'd stumbled across Surfer as a tool for content optimization.

And I started playing with the AI tool.

And it was creating content that looked right.

It was

Structured in the right manner as I'm and then there was a problem with that, which was didn't have images, it would just give you placeholders, and it also doesn't have any link.

So then we started developing a process.

Okay, what can we do to do that?

And we we did that ourselves at first.

And then we started getting better at figuring out how to run that engine.

And all of a sudden we were the bottleneck again.

So we went to uh and figured out a labor uh way to supply and kind of kind of fix that that bottleneck, which was part-time people to to help edit that content.

And now today we're we're pr creating a piece of content, you know, for a fraction of what we were able to do when we were using the freelancers.

And the content is not only, you know, I think equal or better quality, definitely, you know, maybe skewing towards the better, but Google likes the content a lot better.

We never ranked at the the volumes of traffic that our content that's getting generated uh with this AI plus human editing process, uh, you know, anywhere near this.

And the peak of that, just to to put some comparison, at the peak, we were kind of struggling to get like freelancers to get us to fifteen to twenty articles a month.

Now we're, you know, in this month we're doing forty, next month we'll do fifty.

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